IT has almost been two months since i shifted to Digital Green from PRADAN. I am already finding it very exciting because i see myself addressing one of the major problems of the development world - upscaling by mobilising the very people who are the recipients of benefits of any development program - the community. Something which is missed out by many.....something which I thought I had missed out for so many years till i had an opportunity to work in a certain place called Kesla. More about Kesla sometime later....as now its time for my new place of work and the nature of work.
I was always convinced that information communication technology had a huge role to play in development provided the right place to introduce it was found.One was the area of market interface for disadvantaged populations and the other is as we are doing in Digital Green- taking the best practices in farm and off farm livelihood options and the experiences of good farmers to other farmers. Basically we are trying to bring down the lag time between early adopters of innovations and late adopters. And being a development -wallah I believe that it is us who have make sure that agricultural adoptions are the business end of our services. Yes i know it is a not a two way process and that most of our partners and their overall methods of extension would also play a huge role; but i am under no illusion when I say that such short films made by youngsters from the villages and on farmers is the way to go forward to achieve greater numbers in any intervention and with quality. The reason - Quite simple! Farmers learn by observing...and who better to observe than someone who is their own?! so Play on..and lets make this happen.....Ohh!! and Krishnaa.......well i promise the next post will be about him and his new life that hes come around to.
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